Victor Smångs, the man with the big mustache and even bigger heart In the summer of 2020, in the midst of the pandemic, when there were absolutely zero official races to participate in, we organized our own unofficial Running Is Dead Marathon with a group of friends...
Fredrik Karlsson, Galerie north A few years ago, when still being an avid gym goer, I’d frequently run into this guy at the gym. The first thing I noticed about him was that we seemed to have a similar interest (and taste) in sneakers as unlike most people at the gym...
Collaboration ART by Estelle Graf At Running Is Dead we’ve been big fans of a young artist named Estelle Graf for quite a while now and some of her stuff adorns the walls of our homes. She captures typical Stockholm locations where she places animals posing as humans....
Markus Romeis Mastering the sub3 With Stockholm Marathon just around the corner (June 4 is the day) we thought it would be interesting for those of you aiming at a sub3 to hear what our friend Markus Romeis has to say about it following his 2:50 feat at Boston...
Running in Brooklyn New York has always been a favorite destination of ours that we have been circling back to ever since we were kids. To see friends and family and to get inspired. Being the birthplace of street wear brands like Supreme, sneaker culture mekkas like...
Winter Drop 3 Living in Scandinavia the art of layering quickly becomes essential knowledge. So for our very first Fall/Winter collection Running Is Dead has developed a series of items to help you through the dreadful winter months when less dedicated runners go into...
Join us Beyond Running… RUN / BREATHE / ÅRE Welcome to join Running Is Dead for an autumn weekend in Åre, Sweden on October 22-24! Together with elite runner Victor Smångs and ultra runner Elov Olsson we will explore the trails in Åre and Trillevallen during this...
Join us Beyond Running… RUN | BREATHE | SURF We are happy to announce that we have teamed up with our friends at Surfakademin to offer you the possibility of participating in a truly unique experience in the form of a RUN/BREATHE/SURF retreat in Varberg, Sweden on May...
Ockelbomaffian Joacim Lantz At some point most runners will come across injuries in one way or another. In fact injuries played a big part in how Running Is Dead came to life. But that’s another story. This one’s about the youngest member of Ockelbomaffian, Joacim...
Running Sucks or Running Socks With races finally back on the agenda many of you are probably reviewing your shoe rotation right now. And while the latest pair of carbon tech running shoes might very well shave off a good few seconds from that 10K PB (for those of you...
