Markus Romeis – Mastering the sub3

Markus Romeis – Mastering the sub3

Markus Romeis Mastering the sub3 With Stockholm Marathon just around the corner (June 4 is the day) we thought it would be interesting for those of you aiming at a sub3 to hear what our friend Markus Romeis has to say about it following his 2:50 feat at Boston...
Running in Brooklyn

Running in Brooklyn

Running in Brooklyn New York has always been a favorite destination of ours that we have been circling back to ever since we were kids. To see friends and family and to get inspired. Being the birthplace of street wear brands like Supreme, sneaker culture mekkas like...

Drop 3 Winter

Winter Drop 3 Living in Scandinavia the art of layering quickly becomes essential knowledge. So for our very first Fall/Winter collection Running Is Dead has developed a series of items to help you through the dreadful winter months when less dedicated runners go into...
RUN / BREATHE / ÅRE

RUN / BREATHE / ÅRE

Join us Beyond Running… RUN / BREATHE / ÅRE Welcome to join Running Is Dead for an autumn weekend in Åre, Sweden on October 22-24! Together with elite runner Victor Smångs and ultra runner Elov Olsson we will explore the trails in Åre and Trillevallen during this...
RUN | BREATHE | SURF

RUN | BREATHE | SURF

Join us Beyond Running… RUN | BREATHE | SURF We are happy to announce that we have teamed up with our friends at Surfakademin to offer you the possibility of participating in a truly unique experience in the form of a RUN/BREATHE/SURF retreat in Varberg, Sweden on May...
Joacim Lantz

Joacim Lantz

Ockelbomaffian Joacim Lantz At some point most runners will come across injuries in one way or another. In fact injuries played a big part in how Running Is Dead came to life. But that’s another story. This one’s about the youngest member of Ockelbomaffian, Joacim...

Running Sucks or Running Socks

Running Sucks or Running Socks With races finally back on the agenda many of you are probably reviewing your shoe rotation right now. And while the latest pair of carbon tech running shoes might very well shave off a good few seconds from that 10K PB (for those of you...

Linus Hultegård

Winner of Lidingöloppet Linus Hultegård We first met Linus Hultegård just as he crossed the finish line at the 2020 edition of the legendary (for Swedish runners at least) cross-country race Lidingöloppet. What drew our attention was not just the fact that he was the...

Running On Empty

Running On Empty Back in 2008 I was a young man who had just left his 20’s behind and like so many others before me I concluded that the past 10 or so years of partying and eating junk food had taken quite a toll on my overall well-being. I concluded that it was time...
Drop 3

Drop 3

Drop 3 from Running is Dead With Drop 3 we have done a very extensive and thorough upgrade of our product range. Ever since our first collection our products have been tested in the harshest conditions (the members of Ockelbomaffian wore them on the gruesome 90K...