About the brand RUNNING IS DEAD

Are you going to run faster wearing our apparel? Probably not. Are you going to look and feel better wearing our apparel? We sure think so.

We started our journey in Stockholm, Sweden in 2017 and while slipping into running from other life style activities we realized that most traditional brands came from the track and field side of things. We wanted to take another approach. Running is Dead was not created to compete or chase world records.