Scandinavian Sportswear
Running is dead has its roots in actionsports, music and various sub cultures we immersed in while growing up. Skateboarding and snowboarding has influenced us more than interval training and arena sports. We grew up with heavy metal and electronica mixed with visual impressions from the minimalistic low key Scandinavian fashion scene. The signature color was black, and it still is for Running is Dead.
Beyond Running
We don’t necessarily aim for victory or bib numbers. We rather look for what exists beyond our own limitations. Beyond Running. We head for the experience instead of the national championships. But we are runners, in every aspect of the word all over the world.
To put it simply: to us running, as it used to be, is dead.
