In the summer of 2020, when there were zero races to participate in, we organized our own unofficial Marathon with a group who had their eyes set on running sub3 at the Stockholm Marathon that year. […]

Fredrik Karlsson


A few years ago, when still being an avid gym goer, I’d frequently run into this guy at the gym. The first thing I noticed about him was that we seemed to have a similar interest (and taste) in sneakers […]


ART by Estelle Graf

At Running Is Dead we’ve been big fans of a young artist named Estelle Graf for quite a while now and some of her stuff adorns the walls of our homes. […]

Markus Romeis

Mastering the sub3

With Stockholm Marathon just around the corner (June 4 is the day) we thought it would be interesting for those of you aiming at a sub3 to hear what our friend Markus Romeis has to say about it […]

With Thai Richards

Running In Brooklyn

At Running Is Dead New York City has always been a favorite destination of ours that we have been circling back to ever since we were kids. To see friends and family and to get inspired […]

Winter Running


Living in Scandinavia the art of layering quickly becomes essential knowledge. So for our very first Fall/Winter collection Running Is Dead has developed a series of items to help you through the dreadful winter months […]

Join us Beyond Running…


Welcome to join RID on a autumn weeken in Åre, Sweden on October 22-24! Together with elite runner Victor Smångs and ultra runner Elov Olsson we will explore the trails in Åre and Trillevallen during this magical weekend […]

Join us Beyond Running…


We’re happy to announce that we have teamed up with our friends at Surfakademin to offer you the possibility of participating in a unique experience in the form of a RUN/BREATHE/SURF in Varberg, Sweden on October 21-24 […]

Running article

Joacim Lantz, Ockelbomaffian

At some point most runners will come across injuries. In fact injuries played a part in how RID came to life. But that’s another story. This one’s about Joacim Lantz, Ockelbomaffian, and how he has dealt with injuries lately… […]

New products

Running Sucks or Running Socks

With races finally back on the agenda, in addition to reviewing your shoe rotation (yes, the latest carbon tech might very well shave off minutes from that Marathon PB), make sure to give your running socks some thought as well. […]

Winner of Lidingöloppet

Linus Hultegård

Among many questions about running, growing up, studying medicine, work as a surgeon at Sahlgrenska in Gothenburg, Sweden, becoming a parent and winning Lidingöloppet, we asked why he runs? […]

Running article

Running On Empty

Back in 2008 I was a young man who had just left his 20’s behind and like so many others before me I concluded that it was time for a change in a more healthy direction regarding my lifestyle as well as the food I ate. […]

New Collection

Drop 3

Ever since our first collection our products have been tested in the harshest conditions and with Drop 3 we have done a very extensive and thorough upgrade of our product range. […]


Tempo Running Store x RID

A little while back we were contacted by Joonas Laurila who told us that he was about to open a new running store in Finland and that he thought we could be a great fit for one another. […]

Triangulating in Jämtland

Johan Lantz

We met up with Ultra Runner Johan Lantz when he was on a quick visit to Stockholm. After our mandatory run we talked about his latest FKT (Fastest Known Time) and a lot more. […]


Nk sport X RID

We’re very happy to announce that you can now find our hats and socks at NK Sport! If you’re in Stockholm make sure to pay them a visit.  […]

Beyond running with

Hassan Abdiqadir Ali

Even when there is nobody else around. “It’s a reflection of who I am now and it’s only up to me how my results turns out”.  […]


Ockelbo Maffia

From super talented and up and coming freestyle skiers to top 5 best Ultra runners in Sweden. What happened during those 11 years? […]



Truly a great city for runners. Yes, there’s the Stockholm Marathon in early June every year and the street party that is Midnattsloppet in August, but there’s also an infinite number of easily accessible trails. […]


Komazawa Olympic Park

Last February one we went on a quest for powder in Japan and while passing through Tokyo we got a chance to meet up with a local runner who was kind enough to take us along for one of his regular runs. […]